Creativity Tests Versus Cognitive Computing: How Automated Personality Mining Tools Can Enhance Team Composition

Optimal composition of teams is an issue most enterprises face. Research conducted on this topic has identified personality as one of the key factors influencing team performance. The Big Five model, a framework for assessing personality, has standardized five personality traits, of which openness is reported to have a positive relationship with creativity. Creativity is regarded as one of the most relevant qualities for innovation. However, creativity as an ability manifested by performance on creativity tests is associated with difficulties. We therefore present cognitive systems as an alternative way, to not only find creative potential but also as a strategy to enhance team composition. Within our pilot study, we attempted to find a linkage between variables of creativity tests and the Big Five personality traits. Although our findings showed no salient correlations between these variables, we believe that automated personality mining tools would outperform creativity tests in the long run.